Senior Brian Phagan begins a position with Microsoft Corp. following graduation. Photo by B.A. Rupert
Now that he’s graduating from Missouri S&T, Brian Phagan is heading off to a new campus in the Seattle metropolitan area. This new campus has soccer fields, outdoor basketball courts and biking trails. Oh, yeah, it’s also the sprawling headquarters of Microsoft Corp.
Left to right: Graduate student Sneha Pochinapeddi and professors Hong Sheng and Nick Lockwood with a gaze plot depicting eye-tracking data on a website. Photo by B.A. Rupert
Eyes may be the “windows to the soul,” as the adage states. But Missouri S&T researchers are finding that how the eye moves around a website — and how long it lingers on a particular section — can also reveal a lot about the importance of web design as a means of holding attention.